How to work with an SEO agency

Finding a good SEO agency is hard. But even once you’ve found your SEO company (even if it might not be frag.co.uk!), there are a few important points to remember.

1. Keep Informed!
Remember your SEO agency is on your side! They want you success as much as you do. Many clients feel uncomfortable letting an outside agency handle their content and keywords; but to maximise their efforts, you have to let them do the work you’ve hired them to do.

Naturally there is another side; the SEO agency should be keeping you well informed of the benefits of changes and suggestions, and ensuring they’re within budget. Regular communication is key to ensuring both sides are working the best way they can.

2. Content, Content, Interesting Content
The worst, and most common error that I’ve seen is for a company to launch a blog, and then rarely update it. I could argue for hours over the benefits of regular blogging, but unless it’s updated regularly, then it’s often best to concentrate elsewhere.

Alternatively, most SEO agencies will be more than willing to help you write more articles and content that are relevant to your business and interesting to your customers.

A recent book review on BoingBoing, of John Briggs (the editor of TechCrunch Gadgets) latest book says;

Want to be a successful blogger? Every new endeavor requires a period of ascetic dedication. You must write a minimum of 1,000 words a day.

Some bloggers make this their ceiling, but many make it their floor. Either way, you must produce on a daily basis. How do you do this? You can crank out, perhaps, three posts of a few hundred words each in the morning and three in the evening. Or you can write one big post. Either way, do the word count. Why is this important?

You won’t always make 1,000 posts, but it’s important to have a goal. Even we don’t always achieve 1,000 words per day; but we’d recommend a minimum of 500 words – updated at least once a week for a blog to be beneficial.

3. Involvement
Although your SEO agency may need uncomfortable access to your business, it’s important not to give too much free reign – your business is constantly changing, and your SEO agency should be asking questions.

If your agency aren’t aware of what your goals are and who your target audience is, they’ll be hard pressed to help improve your business.

4. Regular updates
Social networks transfer billions of links and content each day, and search engines are constantly crawling websites to determine importance. Great content is the key to a successful conversions, and this builds your online reputation. Without regular updates and content, your SEO and company aren’t going anywhere.

Most sites and companies do make regular changes to the business, and this should be reflected online and in SEO. Don’t let your site become unmanageable – there should be regular guidance along with the regular updates – from both sides.

No-one knows your company better than you. You provide the direction, and your SEO partner will provide the assistance to achieve it.

Any further tips? Leave us a comment!

RIP Steve Jobs

Steve Jobs, co-founder and charismatic CEO of Apple passed away last night at the age of 56, following a decade-long struggle with cancer.

Despite their rivalries on the business side of things, Steve Jobs and Bill Gates have been great friends, so much so that once news of the Apple legend’s passing was announced, he immediately released this statement;

“I’m truly saddened to learn of Steve Jobs’ death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work. Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives.
The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.”

Whatever your opinion on Apple products, Steve Jobs had the vision and drive to make his ideas happen.

“There’s nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it’s the coolest product they’ve ever brought home in their lives. That’s what keeps me going. It’s what kept me five years ago [when he was diagnosed with cancer], it’s what kept me going 10 years ago when the doors were almost closed. And it’s what will keep me going five years from now whatever happens.”

- Steve Jobs, AllThingsD Conference, 2010

Google Analytics Update

If you’re anything like us, at times you can be obsessive about the visitors on your site. As most of our customers know, we love the features that Google Analytics provides, and along with other tools can be a great asset to SEO.

In the last few days, Google have updated their Analytics interface again, including a set of new reports that show exactly what’s happening on your site; live.

New real-time interface for Google Analytics
New real-time interface for Google Analytics

As Google explain, this is a boon for those who use social media to promote new products or blog posts (such as ourselves):

One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic.

For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.

There’s a whole host of other tips for the new interface on Google’s Analytics Blog. To sign up to the new site; you can sign up for early access on their website.


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